For most people, seeing an ad is an interruption. But for 20% of them, it’s the access to a new layer of our world.

This is why JCDecaux Brasil and our team @ Euphoria Creative developed the prototype of a new product: an OOH blind people can read through sound.

Awards: 1x Shortlist @ Cannes Lions - Media

2x Bronze @ Clube de Criação - Impact & ESG + media

1x Anuário @ Clube de Criação - Creative use of audio