What if your grandma suddently appears in the MoMA collection? Hellmann’s put them there.
In Brazil, there are millions of people making art using Hellmann’s as the main material. the problem? It’s not recognized as it should.
That’s why Hellmann’s gave the spotlight to those people, naming this artistic movement as MAYONNAISISM. The result is a whole art exhibition in an art gallery in São Paulo, with everything it deserves.
